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For tourism boards, municipalities & media

Up-to-date event data without the effort

Our software automatically captures event data from websites, Instagram and emails. It brings the data into a consistent, usable format and keeps it up to date every day. Nobody has to change the system they are used to.

TSG Tourismus Salzburg GmbH

In use at Tourismus Salzburg

events imported automatically
10,000+
changes and cancellations detected
800+
better data quality (Feratel Content Score)
+21 %

Event information in any format

Organizers write however they like. Appica recognizes what matters and adds what is missing.

On the brass band's website

SPRING CONCERT!! On Saturday, 18 April at 7:30 pm we play in the primary school gym. Free entry, donations welcome. NEW: Due to high demand there is an extra performance on Sunday at 5 pm!

Appicadetects · enriches · updates
In your calendar
Title
Spring Concert of the Brass Band
Category added
Music & Concerts
Date & time
Saturday, 18 April, 7:30 pm
Additional date
Sunday, 19 April, 5:00 pm
Location added
Musterdorf primary school, gym · with address and map
Price
Free entry

All sources. One calendar.

Nobody has to change the system they are used to: neither you nor the organizers.

Appica reads

  • Websites
  • Instagram
  • Emails
  • Flyers & photos
Appicachecked daily

You receive

  • Data in Feratel, TOURDATA & co.
  • Web calendar in your design
  • Widget for your website
  • CSV & print
  • Your categories and locations
  • German & English
  • Approval & filter rules

Customer testimonial

The manual effort required to capture events has been significantly reduced. At the same time, the quality and timeliness of the entries could be improved.

Stefan LoidlHead of Information ServicesTSG Tourismus Salzburg GmbHTranslated from German

Before: around 4,500 events per year entered manually

For everyone with an event calendar

  • Tourism boards

    Complete events for your guests, directly in your system.

  • Municipalities & cities

    A lively community calendar without clubs having to enter anything.

  • Newspapers & media

    Events for online and print calendars, without your own research.

  • Regions & associations

    One shared set of events for several towns and partners.

Up and running in four steps

  1. Choose sources

    You name the most important organizers.

  2. Agree on the output

    Your system, a web calendar or both.

  3. Set up & review

    We set things up and review the first events with you.

  4. Ongoing operation

    Appica takes care of collecting and maintaining events.

Try it with your data

On request, we connect 1–2 of your sources as an example first.

Frequently asked questions

Do organizers have to do anything?

No. Appica takes the information from where organizers publish it anyway, e.g. on their website, on Instagram or by email. The information doesn't need to be structured: free text, PDFs or photos of flyers are fine too.

We use Feratel or TOURDATA. Do we have to switch?

No. Appica delivers the events into your existing system, linked to your categories and locations. Additions you make by hand are not lost.

What if we use neither Feratel nor TOURDATA?

No problem. Appica offers its own interface (API) as well as Excel and CSV exports. We are also happy to connect to your system's interface, just get in touch. And of course you can also use Appica's web calendar directly.

What happens if an event is rescheduled or cancelled?

Appica checks the sources daily and automatically transfers changes and cancellations to your calendar.

Will every event end up in our calendar unfiltered?

Only if you want it to. You decide which sources are included, can filter by rules or review new entries before they are published.

Which AI does Appica use, and where is the data processed?

Appica relies on European AI: your events are captured, prepared and translated with language models from the French provider Mistral AI, processed in data centres in the EU. The data is not used to train AI models, and Appica itself is hosted in the EU.

Couldn't we just build this ourselves with ChatGPT, Claude & co.?

In principle, yes. Modern AI tools make it easier than ever to develop your own software. A reliable solution, however, needs more than a working prototype: infrastructure, security, continuous monitoring, quality assurance and ongoing development. That is exactly what we specialize in. Appica works on the automated capture of event data every day and has already proven itself in practice with more than 50,000 processed events. You benefit from this experience and a continuously improving solution, without having to develop and run your own software yourself.

How much does Appica cost?

A fixed monthly fee based on the size of the area and the desired scope. Unlimited events and user accounts are always included. You will receive a concrete offer after a short conversation.

Can we try Appica first?

Yes. On request, we connect 1–2 of your event sources as an example. This way you can see right away how Appica works with your own data.

Try Appica with your own data

Tell us briefly about the event landscape in your region. We will get back to you personally and, if you like, connect 1–2 of your sources as an example.

  • Free & no obligation
  • Personal reply from the founder
  • No system change needed
Daniel Scheffknecht, founder of Appica

Daniel Scheffknecht
Founder, your contact person

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or email [email protected]

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We only use your details to handle your inquiry. More in our privacy policy.

Appica. All events. Always up to date.

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