We're doing this! The role of collective thinking in environmental action and responses to global environmental crises

In this lecture, Prof. Dr. Immo Fritsche examines how collective thinking and action can help overcome the climate crisis. Faced with global environmental problems, many people feel powerless – yet it is precisely in such situations that belonging to a group becomes significant. Social identity motivates people to work toward shared goals like climate protection.

Based on empirical research findings, Fritsche explains under what conditions individuals are willing to engage in collective action: crucial factors include identification with a group, the perception of pro-environmental group norms, and the belief that the group is capable of action. The lecture explores why these factors are often not met and how individuals, organizations, or state actors can actively promote them to drive ecological transformation. Additionally, the opportunities and risks of collective strategies are discussed.